Digital Marketing Trends

The session began by Prof. D. Harrison Sunil with a welcome address, followed by an Introduction to the Concept of Digital Marketing Trends and how Digital Marketing uses various channels, search engines, social media and email to power a smart modern commerce launch. He went on explaining in depth about each of the trends from launch of a product to, focus on early marketing, budget, using AI & smart algorithms, to analyze data, to deliver tailored customer experiences, reshaping data and finally turning trends into a launch plan.